Stigma against the mentally ill and mental health providers has persisted for decades. Traditional anti-stigma campaigns, while good intentioned, failed to change the harsh realities of widespread discrimination that those with mental illness have had to endure.
As President of the Ontario Psychiatric Association, Dr. Gaind spearheaded a shift in how stigma against mental illness is conceptualized. He showed that unless we expanded the dialogue beyond the traditional targets of education and attitudinal change, and combatted discrimination embedded in policies, the needs of the mentally ill would remain unmet. His theme for his Presidential year was "Folie Adieux: Moving Beyond Stigmatization of Psychiatry", and through provincial and national presentations, dialogue with health care providers, and public policy engagement he worked to show that tangible policy change needed to occur to overcome historic "institutional stigma".